Powered by Erika · For senior living investors
You own the business.
AI runs every department.
Most investors think running a senior living business means hiring a marketer, an admissions coordinator, a bookkeeper, a recruiter, and a compliance person. That is a $400,000 payroll. We replace all of it with a team of AI departments that work around the clock, cost less than a single employee each, and never quit. You stay the owner. We are your staff.
6
AI departments, one owner
~$90k/yr
vs ~$400k in real salaries
24/7
never sick, never quits
AI-first
we make AI refer you
An investor should not be doing the work of five employees
The reason most people never open a second community is that the first one swallows them. They become the marketer, the admin, the recruiter, and the compliance officer all at once, and there is no time left to grow. Hiring those people out costs more than the business makes in its first year.
So we built the alternative. Each department below is an AI employee Erika sets up and runs for you. They handle the real work, every day, for a fraction of a human salary. You own the building and collect the profit. The departments run the business.
Do not take my word for it. Watch a department work for your home.
Put in your city and license. Pick a department. Watch it produce real, usable work for your home in seconds. This is the actual staff you would be hiring.
Pick a department above and watch it produce real work for a Type B ALF home in Katy, TX.
Prefer to run any task yourself? Book 2 hours with Erika and walk out with your own agent.
Your AI departments
Hire one. Hire a few. Or hire the whole team and run nearly hands-off. Each one replaces a salary and bills monthly.
Business Development & GEO
FlagshipMakes AI itself recommend your business.
The agent that fills your beds without you chasing anyone. It builds your structured website data, your Google profile, your event listings, your local PR, and your podcast pipeline so that when a family asks ChatGPT, Gemini, or Google "best assisted living near Katy," your business is the name the AI gives them. This is the part no competitor sells — your referral source becomes the machine everyone now asks first.
Replaces: A marketing agency + a referral coordinator · normally $6,000+/mo
Sales
Answers every family in seconds, day or night.
The moment a family inquires, the agent replies, qualifies, books the tour, and follows up until they move in. No lead ever goes cold, no inquiry waits till morning. Empty beds are the single fastest way a home fails. This keeps them full.
Replaces: A full-time admissions / intake coordinator · normally $4,500/mo
Marketing
Posts, profiles, and newsletters that build your name.
Writes and schedules your social posts, your Google and Facebook profiles, your family newsletters, and your review requests. It keeps your business visible and trusted in your market so the phone keeps ringing.
Replaces: A marketing manager + content writer · normally $5,000/mo
Legal & Compliance
Keeps you survey-ready every single day.
Maintains your policies and procedures, your admission agreements, your incident documentation, and your HHSC compliance tracking so you are never scrambling before a survey. It flags what is due before the state ever asks.
Replaces: A compliance consultant · normally $4,000/mo
Finance & Billing
Bills every payer and watches your margins.
Runs your private-pay invoicing, your Medicaid and VA claims, your rate sheets, and your monthly books. It chases what is owed and shows you exactly where your money goes, so you stack every payer rail and stay profitable.
Replaces: A bookkeeper + billing clerk · normally $4,500/mo
HR & Staffing
Hires, trains, and schedules your caregivers.
Writes your job posts, screens applicants, builds your onboarding and training files, and runs your schedule. Good caregivers are hard to find and harder to keep. The agent helps you do both, with the paperwork survey-ready.
Replaces: A recruiter + HR coordinator · normally $4,500/mo
The whole team, one price
Run your business almost hands-off
Business Development & GEO
$2,500
Sales
$1,500
Marketing
$1,500
Legal & Compliance
$1,500
Finance & Billing
$1,500
HR & Staffing
$1,500
À la carte total
$10,000/mo
Full AI Staff
$7,500/mo
All six departments. Save $2,500 a month.
Prepay a year: $75,000 — 2 months free
Founding operators lock this rate for life. When the first Houston cohort fills, pricing goes up.
That is replacing a payroll that would cost you over $400,000 a year. The team runs the business so you can buy the next one.
Build my full AI staff →How it works
One-time buildout, then your chosen departments run every month.
Buildout
A one-time $3,500 setup. Erika builds your AI operating system and your full HHSC document package, sized to your license type.
Pick your departments
Choose the AI employees you want running. Start with one, scale to the full team whenever you are ready.
They go live
Your departments start producing real work the same week, with you approving anything that goes out. No tech background needed. We turn on full autonomy as you build trust.
You collect
The business runs itself. You own the asset, you keep the profit, and you have the time to open the next one.
Build your AI staff
Tell Erika about your business and which departments you want running. She reads every one of these herself and reaches out within 24 hours with your plan and agreement.
Request your team
Tell Erika what you want running
Takes 2 minutes. No payment yet — Erika sends your agreement first.
Proof, not promises
Why you can trust this before you spend a dollar
You watch it work
Most sites ask you to believe. This one lets you test it. Run a real AI department on your own city and license and watch it produce usable work in seconds, before you talk to anyone.
Watch a department work →A named partner, not a faceless tool
Erika Crossley runs real businesses on AI without writing a line of code. She is the partner who builds your system and runs it with you, and she puts her name and her number on it. Not a course. Not a chatbot. A person.
Text Erika: (346) 546-5654 →The timing is the whole point
Greater Houston sits near a 20-year occupancy high with almost no new beds being built. The operators who move now own the gap. The ones who wait compete with everyone who waited.
Run your numbers →Founding operators
We are building our first Houston cohort now.
The first operators we launch get founding pricing and Erika hands-on while the playbook is still being perfected in your market. That window does not stay open once the cohort fills.
Common questions
Is this different from the $3,500 done-for-you build?
Yes. The $3,500 buildout sets up your AI system once and hands it to you to run yourself. The AI Staff goes further: we run the departments for you every month, so you never touch the day-to-day. The buildout is the one-time setup that comes first either way.
Why monthly instead of one payment?
Because these are working employees, not a one-time document. They run your marketing, your billing, your hiring, and your compliance every single day. Like any staff, they are paid as long as they work. Unlike any staff, each one costs less than a third of a human salary and never takes a day off.
Can I start with just one department?
Absolutely. Most owners start with Business Development or Sales to fill beds, then add departments as the business grows. You can scale up to the full team whenever you want.
What does "make AI recommend me" actually mean?
Families now ask ChatGPT, Gemini, and Google AI for care recommendations. The Business Development department structures your business’s data, reviews, and local presence so those AI engines name your business as the answer. It is the newest and most powerful referral source, and almost no operator is doing it yet.
Do I need to be technical?
No. Erika is not a developer either. She built everything she runs without writing code, and she hands you a plain-English dashboard. You stay the owner and make the decisions. The AI does the work.
Or text Erika first: (346) 546-5654
Need the property first? Erika and Vanda find and finance a licensable home. New to this? Start with the free quiz.